The importance of knowing what you are trying to accomplish. Aiming everything at maximising human value; there is no ambiguity here, everyone understands where they are going — and after 40 years of moving in this direction, it is surrounded by little controversy. The value of a small set of guiding principles to provide every member of the Haier community with a compass. In the words of the Corporate Rebels, “No need to worry about every little detail, or who is responsible for what, because the principles provide sufficient guidance.”
