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A Random Walk Down Wall Street: The Best Investment Guide That Money Can Buy, by Burton G. Malkiel

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The new theory says that the total risk of each individual security is irrelevant. It is only the systematic component that counts as far as extra rewards go.
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A Random Walk Down Wall Street: The Best Investment Guide That Money Can Buy
A Random Walk Down Wall Street: The Best Investment Guide That Money Can Buy
by Burton G. Malkiel
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