David Sasaki

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Just as microeconomics posits that markets form as self-interested individuals maximize utility for their money, a similar “invisible-hand” mechanism exists between status and culture: in seeking to maximize and stabilize status, individuals end up clustering into patterns of behavior (customs, traditions, fashion, fads, taste) that we understand as culture.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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