David Sasaki

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The term “signaling” is used in both economics and zoology to describe when individuals communicate their high quality through specific clues in order to be selected by another party. In the wild, male birds signal their fitness for mating by flaunting gaudy plumage. In the job market, candidates signal their fitness for jobs by pointing to college degrees.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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