David Sasaki

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The legitimacy of any hierarchy hinges on status integrity—a collective belief that the ranking of individuals is fair, and that they receive greater benefits for legitimate reasons. Esteem should never be granted for free. Status-seeking individuals violate the principle of status integrity when they demand better treatment than they “deserve.”
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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