David Sasaki

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In the 1960s, middle-class youth felt their own spirit of rebellion and abandoned their parents’ staid customs to form alternative status groups known as countercultures. Compared with subcultures, countercultures tend to embrace explicit ideologies, which members uphold as superior to traditional norms.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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