David Sasaki

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Status maximization: We desire high status and fear low status. Status achievement: We can modify our status through talents, contributions, possessions, and virtues. Status integrity: We should not claim more status than we deserve. Status mobility: We can choose to move ourselves to new social contexts that better value our talents, contributions, possessions, and virtues.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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