David Sasaki

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The very top elites must pursue extreme distinction, and they enjoy enough deference to break conventions. Individual distinctions thus play a larger part in their personas. Middle-status individuals, on the other hand, tend to be conservative and follow conventions more closely. Those at the bottom may also make distinctive choices out of disregard for social protocols, but their distinctions are seen as regrettable transgressions.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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