Brian Wilcox

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Not every human choice is a direct result of status seeking, but when attempting to explain cultural change on a macro level, status value should be considered as the primary factor. Taste is never only about the thing itself—e.g., the flavor of a wine or the mechanical superiority of a car. Civilization is fundamentally symbolic, and every choice communicates social position. This suggests that evolutionary biology, neuroscience, and mathematical modeling, taken in isolation, aren’t sufficient for diagnosing cultural patterns.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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