Brian Wilcox

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Laggards tend to have very low status. (Even the designation “laggard” is pejorative.) As individuals they are always out of sync with culture, which suggests a lack of social capital, a meager media diet, and, in some cases, a disregard for basic social norms. Therefore, any convention associated with this group has a negative status value.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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