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Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change, by W. David Marx

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Status Strategy #3: Change the status criteria in your favor. We can gain status by persuading society to value our particular status criteria and beliefs.
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Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
by W. David Marx
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