Karthik Shashidhar

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The Official Preppy Handbook jokes that Ivy League students from humble backgrounds in the 1980s forgot “all about Corvettes, real college football (Michigan vs. Ohio State), and sober moderation when enjoying a good time” and learned to “favor BMW’s, fake college football (Williams vs. Amherst), and drowning in a whitecapped sea of Molson, Becks, and Heineken (light or dark).”
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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