Karthik Shashidhar

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Today each Scottish clan has a tartan, a practice that originated in the late eighteenth century when commercial weavers named each of their different patterns after a Highland clan or town; descendants of those clans then began to use them as unique markers of ancestry and identity despite no historical relationship.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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