Karthik Shashidhar

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Rogers’s father knew the benefits of hybrid seed corn and could afford to use it, but he stuck to open-pollinated seed corn, worried that the local old-timer farmers he most admired would look down on him for switching over to newfangled methods. Hoping to avoid another devastating crop failure, Rogers’s father finally made the switch to the hybrid seed corn—after eight years of holding out.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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