Karthik Shashidhar

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In the Soviet Union, modest foreign goods such as nylon stockings, imported cigarettes, and Parker pens took on cachet, since only the top bureaucrats could travel abroad or secure enough foreign currency to purchase them.
Karthik Shashidhar
India before 1991 as well
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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