In the Experimentation phase, we planted the seed, watered it, and gave the resulting plant time to grow in the sun. We let nature take its course. Now, in this third phase, we are bringing ourselves to the project to see what we can offer. This is one reason the boundary between the Experimentation and the Craft phases isn’t a linear progression. We often move back and forth between the two, because sometimes what we add isn’t as good as what nature is bringing. When we realize this, we stop and go back to where nature left off.