Often unbeknownst to us, we find ourselves in the Craft phase. Now comes the labor of building. We work to add to a foundation that has revealed itself through our experimentation. The lines have been drawn. Now we’re filling in the colors. Where the earlier phases were more free and open-ended, the inspirations and ideas that appear now are more directly related to issues at hand. We are looking for a shape that fits a specific hole, whereas before we were just looking for shapes.
