Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world. Instead of sounding like others, value your own voice. Develop it. Cherish it. As soon as a convention is established, the most interesting work would likely be the one that doesn’t follow it. The reason to make art is to innovate and self-express, show something new, share what’s inside, and
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