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Niels Vandeweyer
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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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The gold box, Wunderman writes, “made the reader/viewer part of an interactive advertising system. Viewers were not just an audience but had become participants.
See Niels Vandeweyer’s 3 notes & 167 highlights
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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