When asked what we do at Stanford, we will sometimes respond with our carefully crafted elevator reply: “We teach courses at Stanford that help any student to apply the innovation principles of design thinking to the wicked problem of designing your life at and after university.” And, of course, they then say, “Great! What’s that mean?” And we usually say, “We teach how to use design to figure out what you want to be when you grow up.” At that point almost everyone says, “Oh! Can I take the class?!
