On the one hand, you can choose to make it easier for older men to achieve and maintain an erection. On the other hand, you can choose to relieve women’s suffering from serious period pain. And you choose the erections. Why in the world would you not choose both? I know. I know. It’s probably money. But even that isn’t adding up for me. 64 million men worldwide have been prescribed Viagra since 1998. That’s a lot of people. But the potential market for period pain is 3.1 billion people.)
