our brains, the most sophisticated and mysterious system in the known universe, often mislead us in our quest for lasting pleasure and satisfaction. We may be capable of extraordinary feats of intellect and creativity, we may have mapped the human genome and walked on the moon, but when it comes to making decisions about our lives, we humans are often bad at knowing what is good for us. Common sense in this area of life is not so sensible. It’s very difficult to figure out what really matters.