Now that equality has been achieved, Pride has descended into a corporate orgy of identitarianism. The rainbow flag and all its tawdry spin-offs are a marker of virtue for companies that wish to sell products to the gullible and declare their commitment to ‘diversity and inclusion’. As psychiatrist Norman Doidge observes, ‘Telling people you’re virtuous isn’t a virtue, it’s self-promotion’. Last year I had the misfortune of dining at a restaurant in Soho awash with rainbow flags, with signs that openly stated that the company was proud to uphold equal rights for LGBT people. Why would they
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