Naturally and culturally, the desire to be right is a deeply enduring and forceful one. As often as possible, sometimes at all costs and despite good reason, we are both compelled by our psyche and pressured by our social world to always be right. And when we aren’t, it hurts—so much so that it can often create horrible sensations in the brain akin to that of real physical pain. And so, we try to avoid it (or at least avoid admitting it)—and yet, it is impossible to avoid.
