From Ryan Holiday’s Perennial Seller: You can cut back on a lot of things as a leader, but the last thing you can ever skimp on is marketing. Your product needs a champion . . . That must be you. Marketing is your job. It can’t be passed on to someone else. Even if you’re famous, even if you have a million Twitter followers, even if you have a billion dollars to spend . . . it’s still on you and it still won’t be easy.
