The logical extreme of attention hacking is addiction, the most effective form of lock-in there is. The hack isn’t the physiological process of addiction, but the process of getting someone addicted. By designing their products to be addictive, manufacturers and developers ensure that their customers and users continue to use them. Sometimes the addition is physiological, but most of the time it starts as a behavioral fixation, then becomes entrenched with the help of endorphins, adrenaline, and other neurochemicals that the behavior elicits.
