He concludes that increased choices have led to increased expectations of how good a good choice should be (with so many choices, surely one of them is almost perfect), which leads to increased dissatisfaction with whatever choice you end up making. “Expectations have gone through the roof,” 16 and with them our rising discontentment. Take dating and marriage. With such high expectations going in, it’s hard not to slip into thinking, “if only” you’d made a different choice, then you’d be happier. And you might be. But when you pit the imagined possibilities of what you don’t have against the
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