The primary identity of Christo and Jeanne-Claude is as an artist. But to operate realistically on a large scale, they needed to deploy many of the skills traditionally associated with business and that we think of as the domain of the entrepreneur. Christo and Jeanne-Claude had to negotiate with city councils and governments; they had to draw up business plans, arrange large-scale finance, employ the talents and time of hundreds and even thousands of people, coordinate vast efforts and deal with millions of users or visitors. And all the while, they held on to the high ambitions associated
...more
