After spending much of their formative years on Zoom, Gen Z favors choice and flexibility. “I actually love going into the office—it feels more organic,” said Ginsey Stephenson (b. 1999). “But I don’t know how anyone went into the office every day.” Recent college graduate Sam Purdy says he doesn’t want to be “stuffed in a cubicle” every day. “You’re going to see us prioritize things other than work and push back on things like [having] to be in the office.” When David Gross (b. 1981) announced to his advertising agency employees in 2021 that they would be returning to the office full-time,
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