More recent technological progress has also gone hand in hand with individualism. When people first bought TVs, they had one per family. TVs were so big they were often styled with wood on the outside like a piece of furniture. Then it became popular to have more than one TV in a house so members of the family could watch different things. Now each family member has their own phone or tablet, complete with streaming video and earbuds, so each person can watch exactly what they want to when they want to.
