When nearly everyone in the United States and around the world was being asked to shelter in place at the start of the COVID-19 pandemic in April 2020, Florida’s governor Ron DeSantis held a press conference to address what he perceived to be a serious problem—the lack of new content. “People have been starved for content,” he said. “We haven’t had a lot of new content since the beginning of March . . . we need to support content, especially sports.”

