I have seen many businesses pivot into something that the owner loathes. They keep shifting their offering to match what the customer wants until the customer starts buying. But in the process, they neglect to consider what they, the owners themselves, want. They ignore what their hearts call out to do. And while the business may win customers, it loses the heart of the owner and the soul of the business. The business experiences death by a thousand cuts. Sure, an offering may make money, but at what cost?
