in marketing, the people who invent and propagate these technologies are conscious of the problematic nature of their wares, and even take it to heart—when it comes to their own children, that is. A 2019 Business Insider article details how many major Silicon Valley executives—including founders and CEOs of Apple, Google, and even the explicitly kid-targeted Snapchat app (!)—go to concerted lengths to limit their own kids’ screen time at home.[*][14] Tellingly, the late Apple CEO Steve Jobs forbade his young children to play with the then newly launched iPad.