In Kristof’s words, “Our policy was: ‘You get 15 people hooked on opioids, and you’re a thug who deserves to rot in hell; you get 150,000 people hooked, and you’re a marketing genius who deserves a huge bonus.’”[10] It has been broadly established that Big Pharma, such as Purdue, the company controlled by the Sacklers, promoted opiates like OxyContin to doctors as relatively safe analgesics. They did so in full awareness of their drugs’ addictive potential. Over the years, hundreds of thousands of people have died.
