Our system must create people who fit its needs; it must create people who cooperate smoothly and in large numbers; people who want to consume more and more; people whose tastes are standardized and can be easily anticipated and influenced. It needs people who feel free and independent, not subject to any authority or principle of conscience, yet who are willing to be commanded to do what is expected of them, to fit into the social machine without friction; it needs people who can be guided without force, led without leaders, prompted without aim—except the aim to make good, to be on the move,
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