It is important to note that the counterargument should never aim at reversing the process of mass formation and a return to the prior prevailing state (“the old normal”) because this is precisely the environment from which mass formation arose—from a profound psychological unease and suffering, which I described in chapter 6 (the four psychological conditions for mass formation). Attempting to convince people to return to this is completely nonsensical and will provoke the opposite effect: Those who are in the grip of the mass formation will cling even more stubbornly to their narrative.
