Sherry Argov, author of the best-selling dating advice book Why Men Love Bitches, puts it frankly: ‘What men don’t want women to know is that, almost immediately, they put women into one of two categories: “good time only” or “worthwhile.” And the minute he slides you into that “good time only” category, you’ll almost never come back out.’32 There is a straightforward scientific reason for the existence of these two categories: it is hard to dissuade men out of their instinct to care about what evolutionary biologists call ‘paternity certainty’. Men in ‘cad’ mode aren’t concerned with the
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