The heterosexual dating market has a problem, and it’s not one that can be easily resolved. Male sexuality and female sexuality, at the population level, do not match. On average, men want casual sex more often than women do, and women want committed monogamy more often than men do. Hook-up culture demands that women suppress their natural instincts in order to match male sexuality and thus meet the male demand for no-strings sex. Some women are quite happy to do this, but most women find it unpleasant, or even distressing. Thus hook-up culture is a solution to the sexuality mismatch that
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