Scarcity: Why Having Too Little Means So Much

by Sendhil Mullainathan

Despite being valid for a longer period of time, the coupons with no expiration date are less likely to be used.

The very state of having less money in the months before harvest had made him perform less intelligently and show less cognitive control.

When you are tightly packed, getting stuck in the occasional traffic jam, which for others is only mildly annoying, throws your schedule into total disarray.