you do the best you can. You take a look at all the layers available to you—from high-level company goals to specific user insights and product metrics—and try to take the bite that will be most delicious for your company and your users. You might, for example, look at product instrumentation data and decide that changes to the core product are ultimately much more likely to deliver against both the company’s overall revenue goals and your individual team’s quarterly OKRs.
