In the product world, individual contributors often get promoted for the very behaviors that limit their effectiveness as leaders. And as you step into a product leadership role, the continuation of these behaviors will have two interrelated and equally negative consequences: you will burn out, and your team will feel disengaged and disempowered. Accept the fact that you will need to unlearn some old behaviors and learn some new ones—and that those new behaviors may not come easy for you, no matter how big and fancy your title might be.