Early on in my career as a product manager, I straight-up threw a fit when a UX designer I worked with suggested that we create some user personas: Yeah, um, I don’t have to make up a bunch of fake users because I understand our real users, thank you very much. For all of my attempts to sabotage and undermine the efforts of my persona-peddling colleague, I actually wound up finding this tool quite helpful. Yes, we were building for “fake” people (composited from interviews with real people). But having anybody other than ourselves in mind, and having the ability to distinguish broadly between
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