nothing that you are telling a senior stakeholder in a “big” meeting should ever be a surprise, ever. There are many reasons why it is always a good idea to individually walk senior stakeholders through a new idea before you present it in a group setting. But, to return to the heavy-handed metaphor at the heart of this chapter, a senior stakeholder is always going to win the poker game. And if you’ve taken the time to ensure that every senior stakeholder in the room is invested in an idea that is truly beneficial for the business and its users, then the odds are very good that, whichever
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