Goke Pelemo

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Introduce disagree and commit before you use it. Because disagree and commit is a formalized best practice—and one with the likes of Intel and Amazon behind it—you can introduce it as an agreed-upon procedural experiment. This is important because it will help avoid any situations in which people might feel like you are implementing disagree and commit as a kind of passive-aggressive personal criticism directed toward any particularly noncommittal members of your team.
Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After
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