Connect user needs and business goals. It is not uncommon for product managers to find themselves feeling like they are advocating for “what’s good for the user” against executive mandates to build “what’s good for the business.” But the biggest problem in this scenario is not an imbalance between user needs and business goals, but that these two things are perceived as being at odds with each other in the first place. If you feel like you are caught in a tug-of-war between business goals and user needs, the solution is not to pull harder, but rather to make sure that a clear and positively
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