After you’ve spent so much money acquiring a customer, it’d be a shame if they leave. The cost of acquiring a new user is approximated to be 5 to 25 times more expensive than retaining an existing one.12 Churn prediction is predicting when a specific customer is about to stop using your products or services so that you can take appropriate actions to win them back. Churn prediction can be used not only for customers but also for employees.
