Another popular use case of ML in enterprise is brand monitoring. The brand is a valuable asset of a business.13 It’s important to monitor how the public and your customers perceive your brand. You might want to know when/where/how it’s mentioned, both explicitly (e.g., when someone mentions “Google”) or implicitly (e.g., when someone says “the search giant”), as well as the sentiment associated with it. If there’s suddenly a surge of negative sentiment in your brand mentions, you might want to address it as soon as possible. Sentiment analysis is a typical ML task.
