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Kindle Notes & Highlights
“Your comfort zone is the devil on your shoulder telling you that you can never truly make a difference.
It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal. —Steve Maraboli, author of Unapologetically You
Question 1: What is it that people are always asking you for help with?
Acres of Diamonds. The founder of Temple University, Russell Conwell, turned a series of lectures into a book in 1915, and Jonathan writes: [The book] tells the story of an old man who sold his entire land to go on a quest to find riches and wealth. He ended up spending all that he had on his quest and came up completely empty. In a real interesting twist in the story, the man whom he had originally sold his land to uncovered by accident acres and acres of diamonds on the very land that the old man had sold years earlier. Moral of the story: What you are really looking for in life might just
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Question 2: What is it that people tell you is really interesting about you?
Question 3: What did you struggle with but now enjoy success at?
“If you try to serve everyone, you end up serving no one.
An important exercise in getting clarity on who you serve is developing your Ideal Customer Avatar (ICA). Your avatar is a fictional person who represents your entire audience or a segment of your audience. This is the one person for whom you are going to create content.
DECLARATION: I am marketing to one individual. I will be clear about my avatar and focus my marketing on him/her.
