First, entrepreneurs may underestimate the cumulative time their team spends addressing the needs of an unhappy customer, rebuilding a product, or repeating a service. Defective products, late shipments, and poor service experiences are costly mistakes that can turn your most important business partner into a former customer who’s bad-mouthing you in the market. Recovering from these mistakes takes time. Frequent delays, errors, and inconsistencies can stymie growth and turn a healthy profit into a devastating loss, which few small businesses can survive.
