1.You’ll grow faster (and more sustainably). When your marketing and sales processes are documented, simplified, and followed by all, you’ll create more leads and increase your win rate. You’ll invest less time and money on unproductive or improperly-focused salespeople, or on marketing activities that don’t produce results. Not only will you get better at acquiring new customers, but your discipline for process will help you retain and grow existing relationships as well. Moreover, many of the leaders we spoke with for this book agreed that process is the key to removing themselves as the
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